Frames as Boundaries: Rhetorical Framing Analysis and the Confines of Public Discourse in Online News Coverage of Vegan Parenting

This article examines the boundary work of frames and the methodological significance of understanding this work when conducting rhetorical framing analysis. While the boundary properties of frames have been theorized by scholars, there remains a lack of clear engagement with how to effectively address these discursive boundaries methodically. I argue that agenda-dismissal, which makes use of both prolepses and blind spots, ought to be addressed in addition to agenda-setting and agenda-extension when conducting rhetorical framing analysis. A case study is provided in which the rhetorical framing of vegan parenting in online news media is analyzed and critiqued for confining the issue within a dominant health-based frame. Strategies for dismantling discursive boundaries and reframing public issues are also considered within the context of the case study