The impact of congruence between self

Today, understanding the reason for tourists choosing an Islamic destination over other destinations is considered a vital aspect of Islamic tourism studies. In this paper, an attempt is made to analyse the factors influencing the behavioural intentions including congruence between self-concept and destination personality, destination personality and tourist’s satisfaction and perceived experience. The targeted respondents of the present research consist of foreign tourists who chose a historical-Islamic destination. Data were analysed through structural equation modelling. Results show that the tourists’ perceived experience and satisfaction influence the behavioural intentions of the tourist. Furthermore, the congruence between self-concept and destination personality influences the tourists’ perceived experience and satisfaction and finally, perceived experience influences tourist satisfaction