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ISSN: 2333-9721
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-  2018 

Connected Co

DOI: 10.1177/1527476417741672

Keywords: co-viewing,Facebook,telenovela,Babil?nia,new media practices,perceived media realism,social media,social merchandising

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Abstract:

Co-viewing refers to the practice of sitting together in front of a TV set, watching and making meaning from television content. New media amplifies the possibilities for co-viewing, by allowing people to do it virtually. This study explores the reflexive perception of media realism that emerged when Facebook users engaged in connected co-viewing in two unofficial Facebook groups dedicated to the Brazilian prime-time telenovela Babil?nia. The series’ controversial plot led to political discussions and prompted debate where viewers frequently used their perceptions of realism to counter the notion of media effects

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