Reasons for using private blogs: Toward Korea tourism

The purpose of the study is to identify the important attributes of the motivational factors that influence Chinese students’ decision to write online reviews on social networking sites about Korea tourism after visiting major tourist attractions in Korea. A questionnaire survey was administered to 315 Chinese students attending universities in Korea and the resulting data were collected and analyzed. The results have important practical implications for tourism administrators and tour operators wishing to better understand the reasons for posting private blogs and how to encourage tourists intending to visit tourist attractions in Korea