Social Equality: Cognitive Modeling Based on Emotional Coherence Explains Attitude Change

Why do people have conflicting views of equality concerning the distribution of income, wealth, and satisfaction of vital needs? How do people form and sometimes change their views of equality and related issues, such as gender identity? Answers to such questions can benefit from cognitive science—the interdisciplinary field that includes neuroscience and computer modeling as well as psychology. According to principles of emotional coherence, attitudes develop and change because of connections among the values attached to systems of concepts, beliefs, and goals. People attach a positive value to concepts such as equality, if the concept fits with other positive concepts such as human needs, and opposes negative concepts such as poverty. Emotional coherence balances positive and negative values to yield an overall conclusion. Computer models based on emotional coherence explain people’s differing attitudes about equality and issues such as transgender rights. They also model how people sometimes change their minds