Partisan values and gay rights: Public opinion about employment nondiscrimination

Partisan elites justify policy positions by invoking underlying values, and political parties are associated with value reputations that connect particular values to specific policy positions. Value recruitment theory explains the relationship between value framing and policy positions. Newspaper content analysis and statistical analysis of survey data show that Democrats are more likely to frame employment nondiscrimination against gay rights as an equality issue, while Republicans are more likely to frame it as morality- and capitalism-based values. Surprisingly, however, equality framing has a stronger effect on Republicans. The study extends research on nondiscrimination in employment with an empirical test of value recruitment theory. The results largely confirm expectations that the application of values can be shaped through citizen attachment to parties, generate insights into value recruitment in policy debates, and point to other questions for further analysis