Rebuilding the Trust: Maggi Way

Nestle faced one of its worst public relations crisis in India when its premium brand of noodles was found with traces of banned substances like monosodium glutamate and heavy metal like lead. The case primarily focuses on how crisis started, the steps taken by the company to address the crisis and the approach adopted by the company to rebuild trust for Maggi again in Indian markets. The case also provides insights about how the company devised an integrated media strategy to address the crisis and regain consumer trust by effectively utilizing digital and traditional media