Influence Calculation Model of Microblog User Based on Content, Emotion and Users

Abstract—Highly influential social users can guide public opinion and influence their emotional venting. Therefore, it is of great significance to identify high-impact users effectively. This paper starts with the users’ text content, users’ emotions, and fans’ behaviors. It combines the amount of information in the content and sentiment tendency with the fans’ forwarding, commenting, and Liking actions. And based on the principle of the three-degree influence, the users’ influence calculation model is constructed. Finally, the experimental results show that the three-degree force calculation model is more accurate and effective than other similar models.