A Study of Social Media Usage among Estate Surveyors and Valuers in Real Estate Agency in Uyo, Nigeria

The use of social media in our present society is phenomenal, and this work aims to examine its usage among estate surveyors and valuers (Real Property Practitioners) in Uyo, Akwa Ibom State, Nigeria. There was an enumeration survey of thirty-six (36) estate surveying and valuation firms in Uyo. The data were analyzed using simple percentages and relative importance index. In the study, it was found that all firms and their clients have made use of social media and that Facebook, WhatsApp, and Twitter are the most used social media by estate firms. The study also found that some of the challenges encountered by estate surveyors and valuers in their use of the social media platforms include network issues, the high cost of data, unawareness of the platform and non-availability of power, etc. It amongst other matters suggested the production of practice guidelines on the use of social media by relevant regulatory bodies and agencies