A Perspective From Indonesian Tourists: The Influence Of Destination Image On Revisit Intention | Journal of Applied Business Research (JABR)

The tourism sector becomes a central issue in the growth of a state. Researchers have proven the critical role of domestic and foreign tourists visits in raising the state revenue. Some studies have shown the role of destination image in increasing the tourist to revisit. However, some research models have various ways of explaining the effect of destination image on the tourists’ loyalty to revisit. Therefore, this study wants to determine the effect of destination image towards tourists revisit intentions in several cities in Indonesia. This research uses the quantitative approach to answer the purpose of research. The results reveal that destination image has an impact on tourists revisit intentions. To improve the revisit intention, it is necessary for the regulators to make improvements associated with several variables that form the destination image. Besides, the tourists and travels providers must accommodate a memorable experience so that the tourists are satisfied during their visits