交通执法机构新闻发布与公众守法行为倾向关系研究 ——以重庆市R机构为例
The Research on the Effect of Government News Release on Public Law-abiding Behavior ——A Case Study of Chongqing

摘要 本研究实证检验了重庆某政府机关新闻发布与公众守法行为倾向之间的关系，探讨 了法制传播的架构重点。研究发现：（1）当前公众从新闻发布中获取的信息主要是工 具性信息，信息获取量对守法行为倾向有显著的预测作用但程度很低；（2）守法动机可 以分为工具性动机和规范性动机，仅规范性动机对守法行为倾向总体具有显著的预测作 用；（3）当前公众的规范性动机水平总体较高，普法宣却主要架构工具性信息。
The research focuses on the relationship between public law-abiding behavior and Government News Release. The result shows: (1) Due to the lack of Normative Information, the promotion effect of the news release on the public law-abiding behavior is weak at present. (2) The motivation of public law-abiding can be attributed to two factors: instrumental motivation and normative motivation. Normative motivation has significantly and positively predictive effect on law-abiding behavior. (3) At present, public normative motivation is in a high level, but the main content in news release which intends to enhance public law-abiding behavior is instrumental information. We suggest that the department improve the effect of news release on public law-abiding behavior