新媒体环境下中国新闻管理与舆论引导问题、趋势分析
Analysis of problems and trends of journalism management and public opinion guidance in China under the new media environment

摘要 坚持正面宣传为主与依法管理相结合的舆论引导机制，是党中央确立的新闻舆论工 作的基本方针，也是党委和政府进行新闻传播管理和舆论引导时的宏观指导原则。这个 机制需要进一步建立和完善，从主体方面来看，党委、政府、行业协会、媒体必须合理 发挥应有的作用；从制度方面看，必须从正面宣传为主与依法管理结合机制、舆论研究 机制、假新闻治理机制三个方面，增加有效制度供给；从法律方面看，当前中国新闻传 播领域法律体系并不完善，一部完整的新闻传播类的法律还在准备过程中。
Adhering to the public opinion guidance mechanism combining positive publicity and legal management is the basic policy of the journalism and public opinion work established by the Party Central Committee, and also the macro guiding principle when the party committee and the government conduct journalism and communication management and public opinion guidance. This mechanism needs to be further established and improved. From the perspective of the main body, the party committee, the government, the media association, and the media must play their due role reasonably. From the perspective of institution, we must increase effective institutional supply from three aspects: the mechanism of combining positive publicity with legal management, the research mechanism of public opinion and the governance mechanism of fake news. From the perspective of law, China's current legal system in the feld of journalism and communication is not perfect, and a complete law on journalism and communication is still in the process of preparation