媒介内容生产取向性偏差及“合理性”调适 ——基于工具理性、价值理性的辩证视角
Orientation Issues in the Production of Media Content and the “Rationality” Adjustment: Based on the Dialectical Perspective of Instrumental Rationality and Value Rationality

摘要 在媒介内容生产的过程中，人们使用媒介和技术时的价值取向经常发生严重偏 离。因此，本文主要对当前媒介条件下内容生产形态和方式进行研究，分析媒介内容 生产中存在的关于“合理性”内涵的理解、“合理性”问题的发生环节以及“合理 性”的控制者变化等问题，研究人的意识、行为以及资本等外在力量如何影响着媒介 内容生产。在此基础上，从工具理性和价值理性的辩证视角出发，对媒介内容生产中 的“合理性”调试进行路径探索，形成在理性认识下加强价值引导、边界思维下促进 行为约束以及市场逻辑下进行量化评级的认识。
In the process of media content production, the value orientation usually deviates seriously when people use the way of media and technology. Therefore, this paper mainly focus on the research of content production patterns and methods under current medium conditions. It analyzes the connotation of “rationality”, the occurrence of “rationality” and the change of the controllers of “rationality” in media content production. The author studies how external forces such as human consciousness, behavior and capital in?uence the production of media content. On this basis, from the dialectical perspective of instrumental rationality and value rationality, this paper explores the path of “rationality” adjustment in media content production, forming the awareness of strengthening the value guidance within the rational knowledge, promoting the restriction of behavior within the boundary thinking and quantifying the rating within the market logic