Brazilian Citizens: Expectations Regarding Dairy Cattle Welfare and Awareness of Contentious Practices

Animal welfare is an important issue for citizens in North America and Europe, but much less is known about how citizens from emergent countries, such as Brazil, view this topic. Our aim was to explore attitudes of urban Brazilian citizens about dairy production and, in particular, how they view four routine husbandry practices: early cow-calf separation; zero-grazing; culling of the newborn male calf; and dehorning without pain mitigation. Through in-depth interviews and a questionnaire using open-ended questions, we can conclude that animal welfare was a major issue for our participants, especially in terms of its perceived relation with milk quality. Although participants were initially unaware about any of the four management practices, they were all viewed as contentious and not supported. This study provides some insights that farmers and others working in the Brazilian dairy supply chain should take into consideration, particularly in terms of social sustainability