Key Tenets of Operational Success in International Animal Welfare Initiatives

With increasing frequency, animal welfare organisations are looking to operate in multiple countries. Apart from lessons learned by trial and error and personal experiences informally shared, little formal knowledge is available to support the challenging task of achieving success for the animal welfare movement beyond borders. Through gaining interview insights from leaders of some of the world’s biggest international animal welfare organisations, this study was able to conduct an analysis to find reoccurring themes and important concepts relating to both successful and unsuccessful initiatives, and investigate the reasons behind their success level. The prominent findings are presented and aim to be of use when looking to develop international animal welfare strategy