Interpretation of Cultural Heritage by Visual Research in Real, “In Situ” and Museum Environment

The interpretation of the cultural heritage is presented in the context of the possibilities of ICT for the promotion of tangible and intangible cultural heritage. Examples for the use of Augmented reality (AR) for the presentation of European cultural heritage are explored. There were presented opportunities for interpretation of the cultural heritage through visual research with information and communication technologies (ICT) in real “in situ” and museum environment by examples from Bulgaria for the use of the “Method of interaction of the arts in interpreting and presenting the cultural heritage through Information and Communication Technologies “and in particular with the use of augmented reality, introduced with the dissertation work “Protecting Bulgaria’s cultural heritage in the context of the synthesis of architecture and Fine Arts” (Nenov 2016). The possibilities of the method are discribed in the projects for “Revitalization of Ancient and Medieval fortress Hotalich Sevlievo” and a project for virtual presentation of the archaeological sites of the cultural heritage with category “national significance” – “Ancient and Medieval Fortress in the Horizon neighbourhood” and “Temple of Kibela Balchik” – an interactive and children’s museum in open and indoor, created by a team with head arch. Ivelin Nenov. These sites have created an environment for interpretation and presentation of the cultural heritage through visual interactions in a real “in situ” and museum environment. The specific methodology used by the team to investigate the examined objects could serve as a basis for a new approach for documention, exhibition, preservаtion and socializiation of ruinous cultural heritage. The Information and Communication Technologies (ICT) that have been used are presented as an extremely flexible tool for the promotion of tangible and intangible cultural values among a wide range of target groups of local and foreign socio-cultural communities