Consumer Perception and Marketing Relationship in Food Quality, Safety and Applications SciDoc Publishers | Open Access | Science Journals | Media Partners

Abstract Rapid population growth today has led to a high demand in the fields of food production and marketing. The producers have tended towards new ways in order to achieve faster and higher yields in production techniques to meet increasing demand. Products containing food additives have advantages over organic products in terms of long-term preservation without compromising taste. Despite this, food additives' adverse effects on human health and the environment is inevitable unless used at suitable amounts specific to the product in question. This gradually increases the interests of the consumers regarding the organic products obtained by the traditional production methods and causes a dilemma for producers determining the marketing policies in relation to the organic production versus the production using food additives