网络小说成为超级IP的影响因素与生成机理研究 ——基于45例网络小说IP的定性比较分析（QCA）
In?uence Factors and Generating Mechanism of Online Novels Becoming Super IP: Qualitative Comparative Analysis (QCA) Based on 45 Cases of Online Novels

摘要 本文针对网络小说成为超级IP的影响因素进行样本研究，选取了已被购买版权并改 编播出的45例网络小说IP作品作为样本，运用定性比较分析（QCA）的研究方法进行分 析。结合理论和业内经验设计了一定的影响因素并得出因素组合。研究结果显示，超级 IP形成的影响因素中可得出四种最显著的条件组合，且新媒体宣传手段和受众自发的口 碑传播越发对爆款IP生成产生影响。
We conducted a sample study on the in?uence factors of online novels becoming super IP by selecting 45 online novels that had been purchased and adapted for broadcast and using the way of qualitative comparative analysis (QCA). And meanwhile we assumed some in?uence factors and drew a combination of factors related to theories and experience. Finally, we fnd four most signifcant combinations of factors in the formation of super IP, and the new media propaganda as well as spontaneous word-of-mouth spread of the audience have an impact on the super IP