二十世纪后期，我国乡村旅游兴起，引起了众多学者的关注，自1999年以来，以日照“渔家乐”为代表的日照乡村旅游蓬勃发展，日照民俗旅游接待中心已然成为山东半岛最大的民俗接待基地之一。本文以新型城镇化为背景，结合日照市乡村旅游发展状况，从日照“渔家乐”民俗乡村旅游现状出发，从旅游资源、生态环境、旅游产品以及综合服务等方面分析了日照市“渔家乐”民俗旅游的现状，并在此基础上对日照市乡村旅游特别是“渔家乐”乡村旅游，以新型城镇化为背景，提出了部分加快渔家乐发展的思考性建议。
In the middle and late 20th century, the rise of rural tourism in China has aroused the attention of many scholars. Since 1999, Rizhao rural tourism represented by Rizhao “fishing house music” has flourished, and Rizhao folk tourism reception center has become the largest folk custom in Shan-dong Peninsula. Based on the new urbanization as the background, combined with the development of rural tourism in Rizhao City, this paper analyzes the Rizhao City’s “fishing house” from the per-spective of tourism resources, ecological environment, tourism products and comprehensive ser-vices from the current situation of Rizhao’s “Fishing Jiale” folk custom tourism. Based on the current situation of folk tourism, and on the basis of rural tourism in Rizhao City, especially the “fisher house” rural tourism, with the new urbanization as the background, some suggestions for accelerating the development of fishermen’s music were put forward.
