众筹是互联网行业兴起带来的新兴产物，在人们的日常生活中，众筹项目已然是不可或缺的一种。文章首先对众筹的相关类型及概念做出了梳理，并采用了公众号“狗熊会”提供的1213条产品众筹数据做出了相应的描述性统计分析以及文本分析，通过词云图发现大众对新型的智能科技产品更为感兴趣，且大众的投资方向更青睐于投资金额小且周期较短的项目，接着分析了众筹商业模式与传统融资模式的差异，并对国内众筹发展存在的问题提出了合理化建议。
Crowdfunding is an emerging product brought by the rise of the Internet industry. In people's daily life, crowdfunding projects have become indispensable. The article first sorts out the relevant types and concepts of crowdfunding, uses the 1213 product crowdfunding data provided by the public number “Bear Club” to make corresponding descriptive statistical analysis and text analysis, and finds that the public through the word cloud map is more interested in new intelligent technology products, and the public’s investment direction prefers projects with small investment amount and short cycle, then analyzes the difference between crowdfunding business model and traditional financing model, and the existing problems in the development of the raise of the rationalization proposals are put forward.
