中国老年人群避寒旅游消费需求驱动力影响因子研究——基于“推–拉”模型理论
Study on the Influencing Factors of Driving Forces in the Winter Resort Tourism of Consumption Demand for the Elderly in China—Based on the “Push-Pull” Model Theory

本论文基于“推–拉”模型理论，采用文献分析法，以老年人群对冬季避寒旅游消费需求为切入点深入探讨中国老年人群避寒旅游消费需求驱动力的影响因子，构建理论模型及计算各影响因子所占比重，然后进一步分析、筛选与识别各驱动力因子。通过阅读、整理与研究大量文献资料得知：气候舒适度和自然景观资源两大因子是中国老年人群避寒旅游消费需求的核心驱动力因子；可支配收入、旅游地文化、交通条件、空气质量、基础设施、旅游动机、生态环境、自然地理位置八大因子是关键驱动力因子；高患病率和死亡率、高纬地区供暖不足的危机与环境污染、闲暇时间、网络媒体宣传与亲朋好友推荐、身心健康现状、绿色健康饮食、身心健康的保持、生活便捷八大因子是一般驱动力因子。通过构建理论模型试图提升避寒旅游资源潜力与竞争力，为建设可持续发展的避寒旅游目的地提供可操作的科学依据。
This thesis will be based on the “push-pull” model theory, using the literature analysis method, taking the elderly group for the winter resort tourism consumption demand as the starting point to deeply explore the influencing factors of the driving force of the Chinese elderly group’s winter resort tourism consumption demand, constructing theoretical models and calculating each factor influencing the proportion, and then further analyze, screen and identify the driving factors. Through reading, collating and researching a large amount of literature, it is found that the two factors of climate comfort and natural landscape resources are the core driving factors for the consumption demand of the elderly in China; the disposable income, the tourism culture, the traffic conditions, the air quality, the eight major factors of infrastructure, tourism motivation, ecological environment and natural geographical location are key driving factors; high prevalence and mortality, crisis of insufficient heating in high latitude areas and environmental pollution, leisure time, online media promotion and recommendation of relatives and friends, the eight factors of physical and mental health, green and healthy diet, physical and mental health, and convenient life are the general driving factors. By constructing theoretical models, we try to improve the potential and competitiveness of cold-reducing tourism resources, and provide an operational scientific basis for building a sustainable winter resort tourism destination.