现代社会中，随着市场经济的发展和房地产市场的繁荣，房地产广告作为一种重要的宣传手段对人们的生活有着显著影响。本文使用定量与定性分析的方法，通过对中外房地产广告进行对比分析，探究其如何体现主客观性及背后的文化异同。研究发现中国房地产广告重视人的主观感受，强调主观性；西方房地产广告多使用客观详实的描述，强调客观性；中西房地产广告差异主要是由于中西方不同的历史地理条件、哲学观念以及文化价值观造成的。
With the development of market economy and the prosperity of real estate market, real estate advertising, serving as an important means of publicity, has a significant influence on people’s lives. This paper used quantitative and qualitative analysis methods to explore how they reflect the subjectivity and objectivity and the cultural similarities and differences behind them. Through the comparative analysis of Chinese and foreign real estate advertisements, this paper found that Chinese real estate advertisements attach importance to people’s subjective feelings and emphasize subjectivity, while foreign real estate advertisers use objective and detailed descriptions and emphasize objectivity. The differences are mainly caused by the different, historical and geographical conditions, philosophical concepts and cultural values between China and the West.
