通过对交互设计的“行为逻辑”概念梳理，归纳和研究微信Emoji表情的现有排序方式，可以得出基于“行为逻辑”的现有排序设计存在交互逻辑混乱与步骤多重重复的问题。方法：采用文献调查法、大数据分析法和产品试用实测法进行分析与研究。结果：微信现有Emoji表情排列顺序设计与单独表情用户使用频率及交互行为次序之间存在多维反比关系，以实际调研数据为基础，将微信Emoji表情结合“行为逻辑”进行优化设计。结论：基于“行为逻辑”的微信表情优化设计可有效减少交互步骤，提升交互效率，进而提升用户喜好度。
By sorting out the concept of “behavioral logic” in interactive design and summarizing and studying the existing sorting methods of WeChat with Emoji expressions, we can conclude that the existing sorting design based on “behavioral logic” has the problems of confusion of interactive logic and multiple repetitions of steps. Methods: Literature survey, big data analysis and product test were used to analyze and study it. Result: There is a multidimensional inverse relationship between the existing Emoji expression sequence design of WeChat and the frequency of users using individual expressions and the order of interaction behavior. Based on the actual survey data, the optimal design of WeChat’s Emoji expression combined with “behavioral logic” was carried out. Conclusion: The optimal design of expression based on behavioral logic can effectively reduce the interaction steps, improve the interaction efficiency, and then enhance user preference.
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