现代手机市场发展空间大且不可确定性风险高,以手机分销为主营业务的天音控股与爱施德采取了不同资本结构来顺应市场变化,因而在财务绩效方面两家公司存有差异,这不得不让人想了解,同样的行业环境中,哪家公司在财务绩效上更略胜一筹?本文将结合两家公司近六年的数据对相关财务绩效数据指标进行PK,即从公司的经营业绩、资本结构产生的风险、流动性与非流动性风险三个方面进行PK,而后通过杜邦分析法在总体上分析公司的业绩状况,最后找出财务绩效更好的公司。
The development space of the modern mobile phone market is large and the uncertain risk is high. Tianyin Holdings and Aishide, which are mainly engaged in mobile phone distribution, have adopted different capital structures to adapt to the changes of the market. Therefore, there are differences in financial performance between the two companies. This makes people want to know, in the same industry environment, which company is slightly better in financial performance? Combined with the data of the two companies in the past six years, this paper will PK the relevant financial performance data indicators, that is, PK, from three aspects: the operating performance of the company, the risk of capital structure, liquidity and illiquidity risk, and then analyze the performance of the company as a whole through DuPont analysis, and finally find out the company with better financial performance.