浅析月份牌版式内容设计
Analysis on the Content Design of Calendar Format

诞生于19世纪末的上海“月牌”广告，真实地反映着近代中国社会所发生的一系列变化，以及广告中使用的表现技法、创作方式、中西方艺术文化的相互包容性，使其成为中国近代广告传播媒介中重要的商业广告形式之一。本文对月份牌版式的分析，主要是分析图形、文字、色彩方面，以及月份牌版式设计对现代设计师的影响。
The “Calendar” advertisement in Shanghai, which was born at the end of the 19th century, truly reflects the changes in modern Chinese society, as well as the expression techniques and creative methods used in advertising, and the mutual inclusiveness of Chinese and Western art and culture, making it one of the important forms of commercial advertising in the modern advertising media of China. This article analyzes the pattern of the Calendar, mainly analyzing the graphics, text, color, and the influence of the format design of the month sign on modern designers.