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Keywords Abstract

Design  2019 

Analysis on the Content Design of Calendar Format

DOI: 10.12677/Design.2019.42004, PP. 13-16

Keywords: 月份牌,图形,文字,色彩
, Image, Word, Color

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The “Calendar” advertisement in Shanghai, which was born at the end of the 19th century, truly reflects the changes in modern Chinese society, as well as the expression techniques and creative methods used in advertising, and the mutual inclusiveness of Chinese and Western art and culture, making it one of the important forms of commercial advertising in the modern advertising media of China. This article analyzes the pattern of the Calendar, mainly analyzing the graphics, text, color, and the influence of the format design of the month sign on modern designers.


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