日本实施“观光立国”战略以来，中国逐渐成为日本入境游最大的客源国，日本政府也加大了日本学者研究中国旅游的支持力度。基于以上背景，本文追踪观光立国以来日本学者对中国旅游研究的研究背景、研究动机、研究进展及研究成果，对其进行分析与述评。结果表明，日本学者对中国旅游研究呈现了以下特点：研究区域广，涉及到西南地区、西北地区、东北地区与台湾省；研究内容丰富，涉及到民族旅游、可持续发开发、建筑保护、游客意识、促进中国游客访日机制、中国游客购买意愿等方面。从早期的民族观光，到中期的乡村等新兴旅游研究，再到以中国游客意识的研究，无不体现了日本对中国旅游发展趋势的高度关注，并且紧密配合国家发展战略的需要。
Since Japan implemented the strategy of “Nation-building upon Tourism”, China has gradually be-come the largest source country for Japanese inbound tourism, and the Japanese government has also increased the support of Japanese scholars to study Chinese tourism. Based on the above background, this paper traces the research background, research motives, research progress and research results of Japanese scholars on tourism research since the establishment of the country, and analyzes and reviews them. The results show that Japanese scholars have the following char-acteristics for Chinese tourism research: the research area is wide, involving Southwest area, Northwest area, Northeast area and Taiwan provinces; the research content is very rich, involving ethnic tourism, sustainable development, building protection, tourists awareness, promotion of Chinese tourists’ visit to Japan, and willingness of Chinese tourists to purchase. From the early na-tional tourism, to the mid-term rural and other emerging tourism research, also to the study of Chinese tourists’ awareness, all of them reflect Japan’s high attention to the development trend of China's tourism and closely cooperate with the needs of the national development strategy.
