跨文化视角下中美高校国际宣传片的积极话语分析
Positive Discourse Analysis of International Promotional Videos of Chinese and American Colleges from Cross-Culture Perspective

DOI: 10.12677/ML.2019.76108, PP. 811-819

Keywords: 高校国际宣传片，积极话语，评价理论，态度系统，跨文化
International Promotional Videos of Colleges, Positive Discourse Analysis, Appraisal Theory, Attitude System, Cross Culture

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Abstract:

随着全球化的发展，各国高校加强与其他国家高校的合作与交流，实现教育的共同进步。本文将从跨文化角度对中美高校国际宣传片进行积极话语分析，积极话语分析主要以评价理论为框架，对文本的积极话语资源进行研究，探究各高校国际宣传片积极话语的特点，探索如何在今后的国际宣传片话语设计中应用更多的积极资源，吸引更多的国际学生，同时，努力构建一个更加积极和谐的社会。
With the development of globalization, many colleges attach great importance to the cooperation and communication with foreign colleges to achieve common progress in education. This paper will give a positive discourse analysis (PDA) of international promotional videos of Chinese and American colleges from cross-culture perspective. Appraisal theory is the theoretical framework of PDA to explore positive resources. PDA mainly researches the features of positive resources in international promotional videos, studies how to design and use more positive resources in the future international promotional videos to attract more international students, and build a more positive and harmonious society.

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