一个政区的报刊数量及政区名在报刊名称中的存在状况，能够反映一个政区的政治、经济、文化、社会发展等方面的诸多特征。文章采用“数字人文”的研究范式，考察全国34个省级、28个省会级、307个地级政区名在《全国报刊名称数据库》中出现的频次，并将这些数字及其全国排名状况跟相关政区的政治地位、GDP排名、历史文化资源、地域精神等因素结合起来，挖掘数字蕴涵的人文信息。政区名在报刊名称中的出现次数，一般跟这个政区的政治、经济、地域历史文化环境等因素成正相关关系。政区名是政区的名片，报刊名称是发送这张名片的重要路径和载体。通过报刊名称来宣传推广政区名具有极大的经济社会文化价值，不同级别的政区都应该增强宣传推广各自政区名的广告意识，都应该考虑各自政区名的宣传推广与政区形象塑造、经济社会发展、地域精神培育传承和发扬等的关系问题。
The existence of the name of administrative division in the newspaper name can reflect many characteristics of the political, economic, historical, cultural and social development concept of an administrative division. This article adopts the research paradigm of “Digital Humanities”, and examines the numbers of names of 34 provincial-level administrative division, 28 provincial capital, and 307 prefecture-level division respectively in the names database of the national newspapers and periodicals. We investigate something by combining these numbers and national ranking situation with the factors of relevant administrative political status, GDP ranking, historical and cultural resources and regional spirit. This study points out that the frequency of political name appearing in the newspaper name is positively related to the political, economic, regional, historical and cultural environment of this administrative division. The name of the administrative division is a business card of the administrative division. The name of the newspaper and periodical is an important way and carrier to send this card. The promotion of administrative division name contains great economic social and cultural value. All administrative divisions should strengthen the promotion and advertisement consciousness of their political divisions. They should consider two problems: one is the promotion of their administrative name, and the other is the resulting political image, economic and social development and regional spirit cultivation, inheritance, carrying forward.
