韩国世宗学堂是隶属于韩国政府的韩国语言文化的国家教育品牌，对愿意学习韩国语的人展开实用的韩国语教学。从2007年于蒙古乌兰巴托建立起第一所世宗学堂起，11年的时间，截止2018年底，世界共有172所世宗学堂分布于57个国家。本文详细介绍了韩国世宗学堂建成的背景与历史脉络，得出，世宗学堂建设以历史经验为基础，国家法律为保障，并且在发展过程中，适应时代与时俱进，三次更换直接管理机构，在保证其“国家统一品牌”地位的前提下，不断巩固“中立化”地位，并获取商业红利。
King Sejong Institute is a national education brand belonging to the government that treats popularizing Korean language and culture as its mission. It offers practical Korean language learning opportunity to people who are willing to learn Korean language. Since the first KSI was established in Ulaanbaatar, Mongolia in 2007, now it has 172 branches locating in 57 countries by the end of 2018. After introducing the background and history of KSI in detail, this paper concludes that the long history accumulation and strong support of national laws enforce the construction of KSI. During the process of its development, KSI keeps updating: in order to develop better, it changed direct management institutions for three times. Now, under the condition of forcing KSI’s national brand, Korea continuously consolidates its “neutral” position, and obtains business benefits from it.
