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白酒转型的发展现状和未来走向
Development Status and Future Trend of Liquor Transformation

DOI: 10.12677/MOM.2020.101002, PP. 8-17

Keywords: 青春小酒,结构方程,词云分析
Youth Wine
, Structural Equation, Word Cloud Analysis

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Abstract:

白酒是生活中不可缺少的商品,粮食产量的保证和国家政策的支持使大量酿酒厂平地而起。但是新一代的年轻人对白酒产生了和老一辈不一样的态度,比如将酒桌文化和“乌烟瘴气”划等号、不喜欢白酒的味道和口感等。通过调查问卷的方式,收集不同年龄层的消费者对白酒转型看法的相关数据,基于决策树模型分析、词云分析等数据分析方法对这些问题进行分析,无论是对白酒企业还是对消费者都有着重要的意义。
Liquor is an indispensable commodity in our life. The guarantee of grain output and the support of national policy make a large number of distilleries rise from the flat. But the new generation of young people has different attitudes towards liquor from the old generation, such as equating table culture with “miasma” and disliking liquor taste and taste. Through the way of questionnaire, we collect the relevant data of consumers of different ages on the transformation of liquor. Based on the data analysis methods such as decision tree model analysis and word cloud analysis, we analyze these problems, which have important meaning for liquor enterprises and consumers.

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