All Title Author
Keywords Abstract

Publish in OALib Journal
ISSN: 2333-9721
APC: Only $99


Relative Articles


Development Status and Future Trend of Liquor Transformation

DOI: 10.12677/MOM.2020.101002, PP. 8-17

Keywords: 青春小酒,结构方程,词云分析
Youth Wine
, Structural Equation, Word Cloud Analysis

Full-Text   Cite this paper   Add to My Lib


Liquor is an indispensable commodity in our life. The guarantee of grain output and the support of national policy make a large number of distilleries rise from the flat. But the new generation of young people has different attitudes towards liquor from the old generation, such as equating table culture with “miasma” and disliking liquor taste and taste. Through the way of questionnaire, we collect the relevant data of consumers of different ages on the transformation of liquor. Based on the data analysis methods such as decision tree model analysis and word cloud analysis, we analyze these problems, which have important meaning for liquor enterprises and consumers.


[1]  曾庆双. 销售低迷状态下的白酒营销回归与创新[J]. 四川理工学院学报, 2014(4): 69-76.
[2]  杨小涵. 广告文案的对话策略——以江小白广告文案为例[J]. 新闻研究导刊, 2018(15): 230-231.
[3]  Guth, H. (1997) Quantita-tion and Sensory Studies of Character Impact Odorants of Different White Wine Varieties. Journal of the Science of Food and Agriculture, 45, 3027-3032.
[4]  林洁, 王平春. 白酒金三角产业转型发展的思路研究[J]. 中国商论, 2016(30): 120-121.
[5]  林洁. “小酒”时代之小酒成长攻略[J]. 科技与创新, 2014(15): 111-112.
[6]  马璐. 浅析白酒品牌“江小白”广告策略之“品牌+”联合模式[J]. 新闻研究导刊, 2018, 9(16): 228-229.
[7]  刘刚. 贵州白酒企业战略转型研究[D]: [硕士学位论文]. 贵阳: 贵州财经大学, 2018.


comments powered by Disqus

Contact Us


WhatsApp +8615387084133

WeChat 1538708413