大学生竞争性消费与平台消费金融服务营销策略的关系探索——基于上海市松江大学城大学生的调查研究 An Exploration of the Relationship between College Students’ Competitive Consumption and Marketing Strategies of Financial Services for Platform Consumption—Based on the Investigation of College Students in Songjiang University Town, Shanghai
随着互联网金融的不断发展和迭代，借贷金融在大学生校园内逐渐普及。而且越来越多的学生开始使用，其中学生群体的消费心理也随之发生变化。目前大学生的消费心理总体趋于合理，但是也同时存在着逐渐增多的竞争性消费心理和现象。本论文主要以松江大学城大学生作为研究群体，旨在分析当下大学生对于互联网金融借贷平台的消费趋势及看法，并引导其树立正确的消费观念，转变理性的消费观念，并进行自我的财务管理。
With the continuous development and iteration of Internet finance, loan finance is gradually po-pularized in the campus and used by more and more students. In the process, the consumer psy-chology of middle school students also has changed. At present, college students’ consumption psychology tends to be reasonable on the whole, but there are also increasing competitive con-sumption psychology and phenomenon taking place. This paper mainly takes college students in Songjiang university city as the research group, aiming to analyze the current consumption trend and views of college students on Internet financial lending platforms, guide them to establish cor-rect consumption concepts, change rational consumption concepts, and conduct self-financial management.
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