随着信息技术的发展，文化的展示与传播方式在不断变革。在此背景下，国内众多实体博物馆开始了在线数字化传播转型。博物馆里的文物是文化记忆的重要载体，在线数字博物馆将文物数字化后呈现在网上。但是这种数字化呈现并非只是实体博物馆的文物复制品，而是内嵌在互联网环境下的再现与重构，从而影响用户对文化记忆的激活和理解。在线数字博物馆和网友的互动呈现出动态解读的关系：一方面数字博物馆在互联网的去中心化逻辑下将其博物馆的神圣性祛魅，并通过“遮蔽”或“增强”的方式影响个体的文化记忆。同时，在商业推广影响下，数字博物馆有意识地更多选择塑造和引导以审美为首要导向的文化记忆，这在无形之间会忽略博物馆追求历史本真性的使命。但是另一方面，互联网的民主技术逻辑，赋予了网络参观者通过具身选择方式，自主建构“我的文化记忆”的权力。
With the rapid development of information communications and technology, the way of displaying and disseminating culture changed dramatically. In this context, many domestic offline museums actively transformed and established their online digital museums. The cultural relics in the museum are important carriers of cultural memory, which have been digitized in online environment. However, this digital display is not the replica of physical formation of cultural relics, but a representation and reconstruction embedded in the Internet environment, which affects the user's activation and understanding of cultural memory. The interaction between online digital museums dissemination and Internet users demonstrates a dynamic interpretation relationship: on the one hand, digital museums disenchant the sanctity of the museums under the decentralized logic of the Internet, which affects individual cultural memory by obscuration or enhancement. Meanwhile, under the influence of commercial promotion, digital museums consciously choose to shape and guide more aesthetically oriented cultural memories, which will ignore the mission of museums to pursue historical authenticity. On the other hand, under the democratic technological logic of the Internet, users are allowed to independently construct “my cultural memory” through embodied practice.
