“农业龙头企业+农户”模式中治理机制与农户续约意愿
Study on Governance Mechanisms and Farmers’ Renewal Intentions in the Mode of Leading Agricultural Enterprise Plus Peasant Households

提高农户续约意愿是“农业龙头企业+农户”模式长期稳定发展的基础。基于海南、湖北、江西、安徽、河南和陕西6省共552份农户调查数据，运用多元回归模型考察治理机制（正式契约治理和关系治理）与续约意愿的关系机理，并深入探讨市场不确定性对两种治理机制与农户续约意愿间关系的调节作用。结果表明：契约约束力和关系治理均正向影响农户续约意愿，契约包容性负向影响农户续约意愿；关系治理强化了契约约束力对农户续约意愿的正向影响，但对契约包容性和农户续约意愿间关系没有调节作用；市场不确定性负向调节契约包容性和农户续约意愿的关系，正向调节契约约束力和农户续约意愿的关系，但对关系治理和农户续约意愿间关系不存在调节作用。
Improving farmers’ renewal intention is the foundation for long term and stable development of the mode of a leading agricultural enterprise plus peasant households.Based on the survey of 552 farmer households in Hainan,Hubei,Jiangxi,Anhui,Henan and Shanxi provinces,this paper uses multiple regression model to study the relation mechanism of contracts and relational governance on renewal intention,and further explores the moderating role of market uncertainty in the relationship between governance mechanisms and renewal intention.The result shows that contractual obligatoriness and relational governance both have a positive effect on farmers’ renewal intentions,while contractual inclusiveness has a negative effect on farmers’ renewal intentions; meanwhile relational governance strengthens the positive influence of contractual obligatoriness on farmers’ renewal intentions,but has no moderating effect on the relationship between contract inclusiveness and farmers’ renewal intentions; market uncertainty shows a negative moderating effect on relationship between contractual inclusiveness and farmers’ renewal intention,but it has a positive moderating effect on the relationship between contractual obligatoriness and farmers’ renewal intention.However,it plays no moderating role in the relationship between relational governance and farmers’ renewal intention.