依托社区的养老院连锁经营模式研究
Research on Nursing Home Chain Operation Model Relying on the Community

我国养老院建设中存在着经营模式理念落后、管理混乱等问题，严重削弱了养老院的养老服务功能。结合酒店连锁经营理念，探究了依托社区的养老院连锁经营模式的可行性，从定义、选址、经营者选择和内部管理等4个方面深入分析了养老院连锁经营模式，并指出该模式的优势：通过规模效应能有效降低成本，形成价格优势；能充分利用社区资源，完善社区基础设施建设；能满足各收入阶层老年人的养老需求；能使养老形式多样、方式灵活；有利于养老院服务标准得到保障。
Present,there are some problems existing in the construction of nursing homes in China,such as the old-fashioned operational mode and the management confusion,which has weakened its pension function seriously and failed to meet the demands of community endowment.Through analyzing the maneuverability of combining the idea of chain operation and the construction of a nursing home,we explore the feasibility of the nursing home chain operation model relying on the community,and analyze the operation mode of chain operation deeply from four aspects:definitions,site selection,operator selection and internal management.We further point out that this model could effectively cut cost,fully utilize community sources,improve the infrastructure construction of community,meet the need of senior citizens with different income,enable the forms of endowment to be diverse and flexible,and assure the implementation of serving standards in nursing homes.