共识与制约：“中国梦”在乡村社会的传播
Consensus and Constraint:Dissemination of Chinese Dream in Rural Community

“中国梦”在乡村社会的有效传播是培育地方性共识和提升农民群体凝聚力、向心力的重要环节。传播的制度共识、社会共识、价值共识构成了“中国梦”在乡村社会传播的共识基础。传播语境的嬗变、传播网络的肢解、农民的私利主导制约着“中国梦”在乡村社会的有效传播。因此，应遵循“中国梦”在乡村社会传播的基本原则，挖掘传统文化资源，完善利益表达机制，改善干群关系，利用现代传媒技术，优化传播渠道与路径，以重塑乡村社会的精神信仰、理想信念和伦理道德，促进共同理想在乡村社会的内生生长。
The effective dissemination of Chinese dream is the key point in cultivating local consensus and enhancing the cohesion and centripetal force in rural community.The institutional consensus,social consensus and valuable consensus of dissemination constitute the consensus basis for “Chinese dream” to propagate in the rural community.The changes of communication context,broken propagation network and self-interested farmers all restrict the effective dissemination of Chinese dream in rural community.Therefore,we should follow the basic principles of Chinese dream dissemination in the rural society,excavate traditional cultural resources,perfect interest-expressing mechanism,and improve the relationships between the cadres and masses.In addition,modern media technology is also widely used to optimize communication channels and paths.Consequently,the spiritual belief,faith and moral values of rural people will be reshaped,and common ideals will be promoted to endogenously grow in rural community.