菜农购种满意度的外部影响因素实证分析——基于武汉市郊区519户菜农的调查
Purchasing Seed Behaviors——Based on Survey Data of 519 Vegetable Farmers in Suburban Wuhan

基于武汉市6个郊区519户菜农的调查数据，对影响菜农购买种子满意度的外部因素及其显著性进行了分析。研究显示，影响菜农购种行为的外部因素来源于市场化组织、种子质量、他人种植经验、市场中介、宣传、蔬菜价格、服务、信任等８个方面。种子质量、信任因子、蔬菜价格、宣传因子对购种满意度有显著正向影响，而他人种植经验、市场中介、经销商服务对购种满意度有显著负向影响，市场化组织对购种满意度无显著影响。提出国家应进一步建立和完善蔬菜价格和种植面积的预警系统，充分发挥蔬菜合作社的作用，蔬菜育种机构应进一步明确蔬菜育种方向的优先序，种子经销商应树立诚信形象。
Based on survey data of 519 vegetable farmers in suburban Wuhan city,this paper analyzes the external factors and their prominences affecting the farmers’ satisfaction.of purchasing seeds.The result shows that eight factors affect farmers’ purchasing seed behavior:market organization,seed quality,other people’s vegetable planting experience,market intermediary factor,propaganda,vegetable price,service,trust and so on.Seed quality,trust factor,vegetable price,propaganda factor have a positive effect on farmer’s satisfaction,while other people’s vegetable planting experience factor,market intermediary factor,dealer services have a significant negative effect,and the market organization has no significant effect.This paper finally proposes several suggestions,firstly,the state should further establish and perfect the warning system for vegetable prices and planting areas;secondly,full play to the role of the vegetable cooperatives should be given; thirdly,vegetable breeding institutions should further define the priority order of vegetable breeding and finally,seed dealers should establish their credibility images.