公共传播研究的基本问题与传播学范式创新
Basic Issues on Public Communication Research and the Innovation of Communication Research Paradigm

摘要 在现代性转型、全球化和互联网革命等多重语境的交叠下，公共传播作为一种研究范式和实践解决方案正在登场。本文将公共传播定义为多元主体基于公共性展开的沟通过程、活动与现象，旨在促进社会认同与公共之善。在还原知识谱系和社会语境的基础上，本文重点探讨了公共传播的主体——多元主体，价值规范与实践准则——互为主体性与公共性，内容——公共议题及其承载的公共精神和公共利益，场域——作为意见交换平台、行动空间和意义网络的公共领域，手段——对话，目标与效果——认同、共识和承认。最后，本文提出应重返人的存在、生活世界和共同体来推进公共传播研究和传播学范式转换。
In the multiple contexts such as the transformation of modernity, the intensification of globalization, and the Internet revolution, public communication is on the stage as a research paradigm and a practical solution. This paper defines public communication as a process, activity, and phenomenon of public consultation based on publicity among multiple subjects, aiming at promoting social identity and public good. Having returned to the original genealogy of knowledge and social context, this paper confirms following elements of public communications: the subject-multiple subjects, ethical norm and practical principle-mutual subjectivity and publicity, field-public sphere as opinion exchange platform, action space, and network of significance, means-discourse/dialogue/conversation, goal and effect-identification, consensus, and recognition. Finally, this paper proposes that we should return to human existence, life world, and community to facilitate the transformation of public communication and communication research paradigm