大学生的微信表情使用行为研究
Research on the Usage Behavior of WeChat Expressions among the Universities Students

摘要 微信表情已经成为网民，尤其是大学生流行使用的网络交流符号。本文以高校学生为研究对象，以问卷法和半结构化访谈研究发现学生群体使用微信表情主要基于软化聊天语气，形象、生动地表达当下的情绪、情感，活跃聊天氛围、使对话更有意思等三项心理动机。表情使用的便捷性体现在免费、自主收藏制作、表情多样化细分三个方面。表情使用的娱乐性则体现在能传达自身幽默感，斗图时共享趣味表情，及对亲密好友使用“大尺度”表情等三方面。性别、互动对象、同伴压力、亚文化偏好等因素对表情使用与满足影响明显。通过对这些因素的梳理，最终形成微信表情符号使用与满足关系模型。
WeChat expressions have gradually become users’ primary choice for daily communication. Expressions circulated on WeChat have become popular among new media users, especially college students. This research focused on college students by questionnaires and in-depth interviews. The authors found the following results based on the uses and gratifications in using WeChat expressions. Student groups use WeChat expressions mainly due to psychological motivation of the three main reasons: the softening of tone of the chat, visual and vivid expression to the mood and emotion, active chat atmosphere and making the dialogue more interesting. The convenience of expressions using is mainly for three reasons: free, independent collection and making, diversification of subdivided expressions. The entertainment of expressions using is mainly reflected in three aspects: to convey their own sense of humor, to share interesting expressions, and to apply "a bit pornographic" expressions among close friend. Gender, interactive objects, peer pressure, subculture preferences are the main factors that affect the expressions use and gratifications. The authors ultimately formed the WeChat expressions uses and gratifications model by the factors above