新媒体与政治参与： 以弹劾朴槿惠烛光集会为例
The In?uence of New Media Use on Political Participation: Focusing on Candlelight Rally for the Impeachment of President Park Geunhye

摘要 本研究通过弹劾朴槿惠总统烛光集会这一具体事例，尝试对媒体使用与政治参与之 间的关系进行实证分析。为此，在网络问卷调查后，对此次事件的实证数据进行了路径 分析、二元逻辑回归分析。研究发现，新媒体的政治性使用不仅对弹劾集会产生了直接 影响，而且比起其他影响参与弹劾集会的变因，如社会信任和政治效能感，产生了更大 的影响。尽管传统媒体的政治性使用没有对弹劾集会参与产生显著影响，却对政治知识 的增加存在明显影响。与此同时，社会信任通向弹劾集会参与的路径显示出显著的影 响，而政治信任对弹劾集会参与未产生显著影响。在不同媒体对弹劾集会参与的影响力 方面，代表性社交媒体——脸书的影响最大。
This research is to probe into the correlation between media use and political participation with the unprecedented candlelight rally for impeaching of President Park Geunhye as its research objective. To this end, this study conducted a web survey and utilized path analysis, binary logistic regression analysis. Finding in the research reveals that political use of new media would cast a direct impact on the impeaching rally, it would outweigh other variables that also in?uence on impeaching rally such as social trust and political effcacy in its sway. Though political use of traditional media bungled in displaying an evident role on the rally, it significantly affected enhancement of political knowledge. At the same time, social trust would show a signifcant impact through path of participation to the impeaching rally whereas political trust stops short of imposing a conspicuous impact on impeaching rally. When it comes to sway imposed on the rally by varying media, Facebook, a representative social media, played the biggest role