沉浸式传播中的身体经验： 以虚拟现实游戏的玩家研究为例
Bodily Experience in Immersive Communication: A Case Study of Virtual Reality Game Players

摘要 虚拟现实技术以其高度的感官沉浸感、体感交互性带来了存在论意义上的颠覆性。 虚拟现实类游戏玩家通过高度拟真、再造现实的技术入口进入游戏营造的虚拟环境后， 展现出相对以2D画面和键鼠交互为特点的传统游戏更为独特的身体经验。本研究以索尼 公司PSVR主机与PlayStation商店最畅销的《蝙蝠侠：阿卡姆VR》为个案，用质化研究的 扎根方法，以焦点小组为单位，参与和观察90后大学生群体的玩家身体经验。本研究通 过MaxQda软件对讨论的内容文本完成编码过程，将沉浸式传播中参与者的身体经验分 为感官体验、空间实践、身份替换、情感主体和虚假记忆的五个子类别，并分别进行讨 论，以探讨在虚拟现实技术下，受众的自我感官系统被沉浸式的媒介环境所取代后，其 “真实/虚拟”的经验结构会受到何种影响。
The technology of Virtual Reality(VR) has been ontologically overturning for its high level of sensory immersion and physical interaction. Through the technology of simulation and reality reproduction, a more unique physical experience manifests among VR game players after they enter the virtual world, compared to the keyboard-mouse interaction of 2D games. This study takes the case of Batman: Arkham VR, the best-selling game in the Sony PSVR platform, employing the grounded theory of qualitative research with focus group. The researcher participates and observes the bodily experience of a group of university students playing VR game, following by an encoding process via MaxQda software. The bodily experience of the participants is examined within fve subcategories: sensory experience, spatial practice, identity replacement, emotional subject and pseudo-memory, which are discussed respectively. The research also aims to discuss that under virtual reality technology, how the replacement of self sensory system by immersive media environment affects the audiences’ “practical/virtual” experience structure