社交媒体时代的公民政治参与： 以新闻价值与政务微博受众参与互动关系为例
Citizen Engagement in the Era of Social Media: Correlations between News Value and Audience Engagement in Governments’ Weibo Sites

摘要 通过媒体促进公民有序参与政治活动，依靠受众广泛而积极的参与。本文以新闻价 值为理论框架，以地方政务微博时政新闻为分析对象，探讨12个新闻价值要素如何影响 政务微博受众的参与行为。研究发现，在社交媒体时代，新闻价值理论框架对于受众的 新闻信息选择和参与实践仍然具有指导意义。具体而言，12个新闻价值元素在整体上对 受众的评论、转发和点赞行为均具有显著影响作用，其中时新性、周期性、趣味性、显 著性、个体性和争议性这六大要素对受众参与具有显著预测力。这提醒媒体人需要更新 政务新媒体的话语方式，加强对新闻属性和传播规律的重视。
Wide and active audience engagement has become a solid basis for promoting orderly political participation and deliberative democracy. By drawing on news value theories, this article sets out to explore how 12 news value elements predict audience participation through political news on Chinese governments’ Weibo sites. It fnds that in the social media era news value theories still have a signifcant value on our understanding of how audience get access to as well as interact with news reports. Specifically, news value can significantly predict user behaviours of commenting, reposting and liking. Moreover, the elements of timeliness, prominence, individuality, controversy, signifcance and proximity impose a strong in?uence on audience engagement, whereby the modes of Weibo discourses should be reconsidered, and journalistic spirits should be respected