传播之王：中国圣人的一项传播考古学研究
King of Communication: An Archeological Study of the Chinese “Sheng” and “Shengren”

摘要 中国文化是一种崇圣文化，圣人具有崇高的地位。上古圣人与巫同源，是史上最早的职业传播者。圣人之原型即拥有超凡传播能力，能够沟通天地人神、偏倚耳听口传的 “传播之王”,“圣”在中国文化中所具有的全部合法性即植根于此。后世圣人的形象与内涵多有变异，但其多知、善听、善施教化的角色一脉相承。和西方圣人相比，中国圣人根源于中国本土的巫教传统，因而具有独一无二的媒介学特征。本文旨在从汉语圣字的结构入手，对圣人进行一种正本清源式的传播考古学探究。
In Chinese culture, there is a worship of the “Sheng” and “Shengren” always enjoys high status. “Sheng”, in ancient history, has homology to the witch and is the earliest professional communicator. The prototype of “Shengren” is "the king of communication" who is capable of extraordinary communication skills. “Shengren” can communicate with everything in the world, including the God. This is the foundation of all the legitimacy of “Shengren” in Chinese culture. In spite of changes of Shengren’s images and connotation, certain characteristics are from the same strain, such as, acknowledgeable, ?exible, and enlightening. Compared with the Western sages, the Chinese “Shengren” roots in the native culture of the Shamanism tradition and thus has unique characteristics. This paper aims at doing an archaeological research about the origin of “Shengren” by probing into the ancient Chinese character “Sheng”