网络强势语言模因传播力的学理阐释
Theoretical Interpretation on the Communication Power of Internet Strong Language Memes

摘要 本文以自建语料库数据和第三方数据为语料，根据模因理论、传播学理论，科学分析了某些网络语言流行不衰，具有强大的传播力，而另外一些网络语言则昙花一现的深层原因。研究表明，“强势模因”在网络语言的流行和传播方面具有重要的作用。语料库数据统计分析显示，社会语用类模因、表情符号类模因、谐音类模因、缩略类模因等四类网络语言模因符号占比最高，达到总语料数的72%，这四类网络语言模因符号是网络语言生产、演变和传播的主要力量。本研究的价值在于研究网络语言强势模因的深层原因，同时，对于研究网络舆论的生发、流行和传播轨迹具有启示意义。
Based on the data from the self-built net-speak corpus and the data from the third parties, the present article scientifically researches into the underlying reasons that some net-speaks remain popular for a long period of time while others are only transitory.The research results show that “strong memes” play a significant role in the popularity and communication of net-speak. The statistical analysis of the data from the net-speak corpus indicates that the four categories of net-speak:social pragmatic memes, emoticon memes, homophonic memes and abbreviation memes enjoy the highest proportion, reaching 72% of the total corpus, forming the main force in the production, evolution and communication of net-speak. The present study is not only significant in its scientific interpretation on underlying reasons of strong memes of net-speak, but also in its enlightenment for the research on the production, popularity and communication path of internet public opinion