论资本影响与媒体舆论的博弈
The Game-playing between the Impacting of Capital and Media

摘要 本文在对资本和舆论相关概念分析的基础上，探究了资本和舆论领域的关联性，对 资本影响和操控下舆论传播的新特征和舆论斗争的新特点做了详细梳理和分析。文章具 体剖析了资本介入对舆论工作的带来的积极影响和新挑战，并从外部因素、内部因素 和主流话语建设三个方面探究了资本影响和操控下舆论安全所面临的风险。基于以上分 析，本文从文化、政策和产业三个方面提出防范资本影响和操控舆论的具体实现路径。
Based on the analysis of concepts related to capital and public opinion, this paper explores the relevance between capital and public opinion, and makes a detailed analysis about the new characteristics of the communication of public opinion influenced and controlled by capital and the new features of public opinion struggle. It analyzes the positive influence of capital intervention on public opinion work and the new challenges brought to the public opinion feld in detail, and explores the risks of public opinion safety under the capital in?uence and control from external factors, internal factors and mainstream discourse construction. Based on the above analysis, this paper puts forward concrete ways of preventing capital in?uencing and controlling public opinion from the aspects of culture, policy and industry