新农村文化对农民工返乡创业行为的影响
Impact of New Rural Culture on Entrepreneurial Behavior of Returning Migrant Workers

基于湖南等16省(市、区）944份农民工返乡创业调查数据,运用主成分分析方法和SPSS 19统计软件,分析文化的锚定效应对农民工返乡创业行为的影响。结果表明：学习文化对农民工返乡创业行为的影响最显著,直接影响农民工接受创业教育、技术培训与指导的热情和效果;政策文化对农民工返乡创业行为的影响非常显著,创业者希望更好地获得金融和政策支持;农村信息文化对农民工返乡创业行为影响较显著,决定着农民工获取信息的能力、来源及效率；农村亲情文化和就业文化对农民工返乡创业行为的影响机制类似,可以归纳为落叶归根和衣锦还乡的心理锚定。
Based on the survey data of 944 rural migrant workers returning to their hometowns in 16 provinces, this paper analyzed the effect of cultural anchoring on the entrepreneurial behavior of returning migrant workers by using the principal component analysis and SPSS 19 statistical software. The results show that the five dimensions of the new rural culture have a significant impact on the entrepreneurial behavior of returning migrant workers, among which the learning culture has the most significant impact. It directly influences the enthusiasm and effect of the migrant workers to receive education, technical training and guidance. Policy culture has a significant impact, and the entrepreneurs hope to obtain a better financial and policy support. Rural information culture also has a significant impact, which determines the ability, source and efficiency of the migrant workers to obtain information. Rural relative culture and employment culture have similar influence mechanism, and they can be generated as the anchoring effect of returning hometown in glory.