互联网金融对商业银行信用卡业务影响的实证研究
An Empirical Study on the Spillover Effect and Substitution Effect of Internet Finance on Banks' Credit Card Revenue

基于上市商业银行2007~2013年信用卡业务数据，运用结构方程模型考量互联网金融对商业银行信用卡业务的影响，结果表明，互联网金融通过网络银行业务的中介作用，实现对信用卡业务的溢出效应，在一定程度上促进商业银行信用卡业务的发展，但互联网金融的替代效应却不显著。有鉴于此，商业银行应积极开拓互联网金融，加快其自身业务的发展。
Under the background of the quick development of the Internet finance, this paper firstly analyzes the competition effects and spill over effects of Internet finance on commercial banks' credit card business. The empirical study is conducted using the structural equation models and samples of listed commercial banks with credit card information from 2007~2013. The results show that the spillover effect is fulfilled by the intermediary function of the online banking business of commercial banks, and the competition effect is not significant. This result indicates that the Internet finance have promote the credit card business, and commercial banks should be more positive in developing the Internet finance and its business.