自媒体环境下大学文化建设的创新路径研究
Research on the Innovation Path to University Culture Construction in Self- Media Environment

阐释了自媒体及其后现代主义的文化特征，认为自媒体的迅猛发展，自媒体的后现代主义对大学文化的建设造成了一定冲击，大学文化建设在自媒体环境下面临着前所未有的机遇和挑战；在此基础上，提出自媒体环境下大学文化建设的应对策略：高校应重视对大学隐性文化的重视，加强大学文化媒体传播能力的建设，提升大学文化在价值信念上的影响力，践行社会主义核心价值观。
This paper illustrates the characteristics of self-media and its postmodern cultural thoughts. Due to the rapid development of self-media, its postmodernism has exerted certain impact on the construction of university culture, which is facing unprecedented opportunities and challenges in the media environment. Based on the above analysis, this paper puts forward some strategies on how to construct university cultural media environment：greater attention should be paid by the universities to the recessive culture, and the media′s communication capabilities of university culture ought to be strengthened, besides, university culture influence on the students′ value faith shall also be improved, so that the socialist core values can be effectively practiced