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- 2015
基于信令数据的旅游景区智能管控研究
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Abstract:
针对现有文献较少关注信令数据可以解决旅游景区智能化管控中游客信息充分性和精准性不足的问题,构建了“移动信令数据-游客位置行为匹配-景区精确管控”三位一体的景区智能管控模式。并以四川某景区为例,对上述管控模式的效果进行了验证。结果表明,三位一体旅游景区智能管控模式,便于旅游提供方及时和精准地掌握景区游客流量、游客归属地、景点游客密度、游客驻留时间等信息,进而有助于景区采取针对性和精确化的运营,提升效率和效益。
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