社会网络对农户采用环境友好型技术的激励研究
Influencing of social network on farmers' adoption of environmental-friendly technology

利用全国四个苹果主产省苹果种植户实地调查数据,采用实证模型研究社会网络对苹果种植户采用配方施肥技术的影响及效应。研究结果表明,社会网络、收到测土配方反馈卡、合作社参与情况等因素对农户采用环境友好型技术有正向影响;社会网络对农户技术采用影响的总效应显著,且主要通过中介作用间接影响农户采用环境友好型技术。充分发挥农村及农民社会网络在技术推广中的重要作用是增加环境友好型技术采用的关键。
Based on apple household survey data of 4 provinces, this paper utilizes logit model make an empirical analysis about influencing of social network on adoption of environmental-friendly technology. According to the empirical results, social network, feedback of testing, and cooperation can affect the adoption of environmental-friendly technology positively; social network has significant influence on farmers' adoption of technology and mainly affects indirectly on farmers' adoption of formula fertilization by soil testing. To pay more attention to social network on village and household level is the key point to solve the problem about low adoption of environmental-friendly technology.