政务微博条件下的政民交互度评价指标体系构建
The evaluation index system for the degree of interactivity of the government and the citizen for government micro-blog

通过全面分析和总结中国政务微博发展历程，结合对交互性相关概念的系统分析，阐明政务微博中政民交互所包含的要件及相互关系。提出了以“交互主体覆盖度、交互时效性、网友认可度”为准则层的政务微博政民交互度的评价指标体系；通过对部分政务微博的实例分析，验证该体系的实用性和可靠性。为相关部门评价政务微博实际运用效果提供科学依据，为政务微博的健康发展和政民交互功能的充分发挥提供支撑。
Based on analyzing and summarizing the development history of China's government micro-blog, and system analysis of the relative conceptions and their connections, this research puts forward an evaluation index system of interactive degree of government and citizen in government micro-blog. Through the case study of the sample government micro-blog in Chongqing, this research has proved the practicality and reliability of this index system. It will provide scientific theoretical foundation for the practical application and evaluation of the government micro-blog, and bring into full interactivity of it.